AE is now a Constant Contact partner! Constant Contact is a service offering email marketing, event marketing, and online surveying. We like it because as a partner of Constant Contact, we now can provide these services to our clients! Here’s the scoop:
Email marketing is a quick and efficient way to communicate to your audience by email. With email newsletters, there’s no more stamp licking and you save on the print and postage costs of regular snail mail. You can send E-newsletters more frequently than newsletters without making such a large dent in your wallet.
E-newsletters have the potential to reach a larger audience because they can be forwarded with the click of a button. In contrast, the only audience a paper newsletter is going to catch is someone snooping through the recipient’s mail.
AE starts by choosing a template for your email newsletter. Constant Contact offers a variety of templates to choose from and for those who dare, Constant Contact allows for HTML editing. Luckily, AE knows how to tread the murky waters of HTML coding, so we can custom fit your E-newsletter to match your brand. AE can also assist in researching and writing content for your newsletter.
We then import your email contacts into the Constant Contact database, which can be saved for future use. These contacts can be grouped based on demographics or interests so specialized E-newsletters can be sent out targeting a particular audience. Need more contacts? AE can add a “join mailing list” button to your website or social media page.
In one click, we can send your E-newsletter to your chosen email contacts. We can also schedule the delivery of your email newsletter to target recipients during times when they are most likely to check their email.
Constant Contact provides tracking and reporting so you can see who read, clicked, and forwarded your E-newsletter as well as who shared it via social media. You can see which links had the most click-throughs giving you an idea of what types of content your contacts are interested in. You can also learn who unsubscribed to your email list and why. Constant Contact’s tracking and reporting features help you measure the success of your email marketing campaign and improve future E-newsletters. See an example email report here.
Another useful tool is event marketing. Constant Contact is a great way to spread the word about your organization’s upcoming events. For example, AE used this service to market our annual Nonprofit Conference this last February. We were able to solicit potential attendees, update existing ones, and offer a way for our attendees to register early just by sending out simple E-newsletters. This was especially handy when we needed to send out last minute reminders the night before, which would have been impossible by regular mail.
Constant Contact also provides an online surveying feature, which allows you to distribute an online survey by linking from your blog, website, Facebook page, or email newsletter. Online surveys have a better response rate compared to direct mailings and responses are received sooner. Also, there is no need to spend all that time compiling survey responses because Constant Contact does that for you, providing detailed reports of your survey data.
To learn more about AE’s services through Constant Contact, please contact us.
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