Social Media and Search Engines Unite

According to a recent blog post by Top Rank Marketing Blog, search engines are starting to enhance their relationships with major social media sites. Currently, the major data sharing is between the social sites Facebook and Twitter and the search engines Google, Bing, and Yahoo. These search engines are taking this a step further, working to create a sort of symbiotic relationship by cross-sharing data across both platforms.

In the past, search engines relied on different sources and even each other to compile their search results. Now, these search engines are updating their data sources to pull from social media sites as well, which allows them to include real time search (Learn more about real time search) and social search (Learn more about social search) into their results. This opens up a world of opportunities for businesses participating in social media to gain more online exposure.

As real time search and social search become more prevalent in search engine results, participation in social media will gain even more importance in business marketing. Content shared through social media will be not only noticed by those who follow your company by way of social media, but will also have a higher chance of being noticed by those conducting an online search relating to your product or service.

AE is curious. What type of social media are you using to boost business and search engine visibility?