Conference Workshop: Developing a Marketing Plan

Speaker: Terri Krohn, Terri Krohn Consulting, LLC
www.terrikrohnconsulting.com

Terri Krohn has over 30 years of experience in the marketing field building marketing departments, plans, budgets and programs. With her company, Terri Krohn Consulting, she has provided strategic focus for companies big and small through strategic focus facilitation, business planning, market planning, accountability partnering and marketing management services. Recently, she assisted a local non-profit in the affordable housing arena develop and execute a three year strategic plan.

Planning your nonprofit marketing rather than doing it reactively is the strategy that generates the best connections, achieves planned goals, and supports programmatic growth and sustainability. This workshop will cover what strategic marketing is and its common misconceptions, why strategic marketing is important to an organization’s sustainability and how it complements the strategic plan, and the development process for creating a strategic marketing plan, including plan implementation and measurement.

Join Terri at the 3rd annual Inland Northwest Nonprofit Conference – Programs and Sustainability Series held Thursday, February 7th, 2013, at the Lincoln Center. For more information visit the AE website.