Conference Speaker: Marketing on Any Budget

Sally Mildren, Director of Public Relations, Shriners Hospitals for Children – Spokane

(shrinershospitals.org)

Sally has worked as Director of Public Relations at Shriner’s Hospitals for over four years and is currently responsible for marketing, advertising, strategic planning, public relations, donor relations, physician relations and community relations. She has a Master of Arts in Communications and Leadership Studies from Gonzaga University and is Adjunct Faculty in Public Relations/Publicity for Whitworth University.

Sally’s presentation will focus on the importance of a strategic approach to marketing and budgeting including overviews on how to develop a strategic plan, maximize your resources, measure and evaluate effectiveness, establish creative partnerships, and discover opportunities to expand your budget. She will be using case studies from Shriner’s.

Join Sally to learn and discuss strategies and tools for getting your voice heard when operating on any budget.

The first annual Inland Northwest Nonprofit Conference – Fund Development Series will be held Thursday, February 17th, 2011, at the Spokane Masonic Center. For more information visit the AE website.